Use the design prototype provided by Kobalt as a guide to the feature and functionality of the app. They are keen for the UX/design to be completely challenged and re-thought so that clients will be able to access their account on the go. Success to Kobalt is not about download (as it is for a restricted customer base), it is about engagement.
I was responsible for taking the prototype provided by Kobalt, and re-working the user experience.
1 UX Architect
1 iOS Developer
Pen/paper/, OmniGraffle, Sketch, Marvel
The user of the app is going to be creative, they don't want to see lots of charts they can't understand. They want succinct information in a simple and understandable format, which is presented in an appealing way to a creative eye.
The types of users are:
• Start-up writers
• High-end/profile writers
What do we want the audience to think/feel/do
We want them to be so impressed with the app and the information presented to them within the app, that they want to share the information either through social media, or the person they are sitting next to.
We want the app to become a weekly tool for them, and to use a point of reference in meetings and negotiations.
From the information gathered from the stakeholder, 4 personas were formed to create empathy with the user.
A content weight diagram was also created to understand what the key users wanted to get out of the app.
A sitemap was created to map out all the screens for the app after a card sorting workshop.
A narrative driven interface with all content would lead, if possible, with a relevant and personal text / infographic.
The user experience visualised in design.
User testing and iterations
Upon soft launch of the app, the initial feedback presented with notification challenges. Users found that when they were receiving notifications for a different account to the one they were logged into, the app would not open on that account.
Having collaborated with the iOS developer, the notification service was re-worked and improved by switching accounts, upon user reacting to a notification, and also implementing toast messages to notify the user of the switched accounts.
Android roll out
The stakeholder received some funding from Google to roll out the Kobalt app onto Android. The wireframes were re-worked, in order to comply with Android guidelines and behavioural functions native to Android phones.
The wireframes were turned into a prototype for the stakeholder, as they were not familiar with Android phones and what is native to them.