Hello, I'm Yogi — a Senior Product Designer with 15 years in design, most recently specialising in regulated banking. I design end-to-end, research-validated experiences that are compliant and trusted.

• 15 years designing trust into complex systems — most recently in financial services at TSB
• End-to-end ownership, from greenfield builds to large-scale migrations
• Agency experience with Nike, Google, Facebook, and Standard Life
• Navigate complex stakeholder landscapes — legal, compliance, engineering, commercial
• Turn complexity into experiences people trust enough to use
Selected work
+61%
+61%
Week-on-week sales increase
Savings journey reskin
TSB — Retail Banking App / IB
Live
+61%
WoW sales
£73.6m
£73.6m
Deposited in year one
Fixed Rate Bond
TSB — Business Banking App / IB
Live
£73.6m
Year one
£2.07m
£2.07m
Projected annual balance growth
Customer activation
TSB — Retail Banking App
Live
£2.07m
Annual balances
5m
5m
Customers migrating
Customer migration
Bank A × Bank B
In delivery
5m
Customers