SENIOR PRODUCT DESIGNER · LONDON
Hello, I'm Yogi.
I design trust into regulated systems.

15 years in product design, most recently across financial services at TSB.
End-to-end, research-validated, compliant by design.
4 years at TSB, shipped products used by millions of customers
Legal, compliance, engineering, commercial stakeholders
Agency work with Nike, Google, Facebook, Standard Life
Mentor designers; use AI as a working practice
Selected work
£73.6m
£73.6m
Deposited in year one
Compliant, without the scroll
TSB — Business Banking App / IB
Live
£73.6m
Year one
5m
5m
Customers migrating
A handoff people actually trusted
Bank A × Bank B
In delivery
5m
Customers
+61%
+61%
Week-on-week sales increase
Removing every point of friction
TSB — Retail Banking App / IB
Live
+61%
WoW sales
£2.07m
£2.07m
Projected annual balance growth
Closing the gap with focused actions
TSB — Retail Banking App
Live
£2.07m
Annual balances